NBMBAA - GReater Michigan Chapter

Branding Materials and Event Promotional Assets for The National Black MBA Association - Greater Michigan Chapter

Brand Info

The NBMBAA’s chapter logo guidelines were fairly flexible, with one key requirement: the National Black MBA Association HQ logo had to appear first, followed by the chapter’s. With that in mind, the team wanted a logo that was clean, bold, and easy to recognize—so I delivered exactly that.

I designed a strong visual identity using the acronym GMC, paired with five distinct dots. These dots represent both Michigan’s five Great Lakes and the organization's Five Channels of Engagement: Education, Career, Entrepreneurship, Leadership, and Lifestyle. The dot motif also extends across the broader branding system, serving as a consistent and recognizable design element.

Powerpoint Slides

Event Assets

The organization hosted a wide range of events—from concerts and networking mixers to panel discussions and personal development workshops. I was responsible for designing both print and digital promotional materials for each one.